We are now operating in a world where one good video can lead to a huge social media following. According to Forbes, videos are the most persuasive and powerful social medium. Such a medium is expected to make up 82% of internet traffic by 2022. Even a digital marketing speaker Hong Kong has noted seeing […]
According to Robert Gerrish, a business speaker, “You just need one person to listen, get your message, and pass it on to someone else. And you’ve doubled your audience.” This is the essence of podcasting. It is a form of audio discussion about a current event or a particular topic. Today, there are around 30 […]
Social media will continue to grow this 2021. It has proven to be a valuable platform among digital marketers. Social media channels boost brand awareness, conversion, and reach. With 4.33 billion social media users, it may be worth experimenting with new trends and updates. According to a social media agency Hong Kong, having an agile […]
Around 6 out of 10 people all over the world use the Internet. There are now 4.7 billion people who go online daily. Out of this number, 4.33 billion have social media accounts. No wonder social media platforms continue to be a key driver to the adoption of the Internet globally. The top 5 social media networks for 2021 are Facebook, […]
Many people think that a logo is a brand. Others confuse it with a slogan or recognizable marks. The truth is, a brand is so much more than those tangible things. As Amazon founder, Jeff Bezos, says “Your brand is what other people say when you’re not in the room.” Thus, branding is intangible. You […]
Social media has taken a significant part of businesses and consumers today. Social media platforms have connected brands with communities. They have changed the way people communicate, discover trends, find news, and shop for products and services. As physical stores were forced to close in 2020, social media became the key for marketers to bounce […]
In 2004, Facebook was launched by Mark Zuckerberg as an exclusive college site in Harvard University. The membership expanded to Boston Colleges, Ivy Leagues, and other universities in the United States and Canada. In 2011, Facebook launched Messenger as its messaging app. Little did Mark know that Facebook will grow to be the largest and […]
Instagram is one of the top social media platforms today. It is a photo and video sharing app using high-definition cameras and high-quality photo editing tools. There are around 1.074 billion Instagrammers worldwide. Instagram posts generate 4x more engagement than a Facebook post. The platform influences 80% of its users in their buying experience. All […]
