An Ultimate Guide to Blogging

Content is king! It indeed is! A lot of modern consumers cannot be enticed by too many salesy posts. Instead, you need to educate them and offer them value before leading them to make a purchase. A digital marketing speaker Hong Kong notes that the baseline of business results are data-driven decisions. As such, every […]

How to Turn Instagram Followers into Customers

Instagram is a great way to expand the engagement and reach of a brand or business. Since its inception in 2010, it is a powerful marketing tool catching people’s eyes through product visuals. Recently, the platform switched into photo-and-video sharing. It makes Instagram even more effective in promoting products and services.  A digital marketing speaker […]

Twitter Chief’s Pro-Tips to Maximize Tweets

You are in a good marketing channel if you are using Twitter today. With 353 million daily active users, the microblogging network is now ramping up on eCommerce. A digital marketing speaker Hong Kong highlights the potential power of Twitter marketing with its latest features and tools. Twitter Carousels have a higher CTR than single […]

How to Respond to Positive and Negative Reviews

Modern consumers are very much different from people in the past. Innovation and technology have made them more connected and smarter. They have also learned to value the importance of social and environmental impact. Today, 9 out of 10 consumers read online reviews before buying a product or service. Around 79% of them trust reviews […]

Facebook Adopts a Privacy-Focused Approach Through PETs

The evolving data and privacy approach has become a big challenge to Facebook recently. Last April, Apple launched its iOS 14.5 update. The iOS update included the need for advertisers and apps to ask permission from an iOS user to track their data via the IDFA (Identifier for Advertisers). Many social media platforms were affected as 80% […]

Killer Tips to Grow on Instagram

Instagram is one of the big social media players today. It ranks 6th of the most used social media platforms and 10th of the most searched global sites. In 2012, Facebook bought it for $1 billion. In 2020, it generated a revenue of $20 billion in ads alone. No wonder brands and businesses are constantly […]

Facebook Videos Ads vs. YouTube Video Ads

Videos are the most consumed type of media in the online world today. As such, they become a necessary marketing strategy among social media platforms. According to a social media agency Hong Kong, the top 3 social media platforms for video marketing are Facebook, YouTube, and Instagram. For now, let us compare Facebook video ads […]

5 Elements of a Perfect Social Video

We are now operating in a world where one good video can lead to a huge social media following. According to Forbes, videos are the most persuasive and powerful social medium. Such a medium is expected to make up 82% of internet traffic by 2022. Even a digital marketing speaker Hong Kong has noted seeing […]

Boost Your Wisdom Through These Social Media Marketing Podcasts

According to Robert Gerrish, a business speaker, “You just need one person to listen, get your message, and pass it on to someone else. And you’ve doubled your audience.” This is the essence of podcasting. It is a form of audio discussion about a current event or a particular topic. Today, there are around 30 […]

What Social Media Trends are Working and Not Working this 2021?

Social media will continue to grow this 2021. It has proven to be a valuable platform among digital marketers. Social media channels boost brand awareness, conversion, and reach. With 4.33 billion social media users, it may be worth experimenting with new trends and updates. According to a social media agency Hong Kong, having an agile […]