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Ways to Segment Target Audiences

A lot of marketers create uniform messaging on their ads and campaign. According to a digital marketing speaker Hong Kong, creating general ads is not as effective as advertising customized campaigns. Even a social media agency Hong Kong highlights the importance of a more refined approach to connecting brands with modern consumers. A video marketing […]

Common eCommerce Problems

After the COVID-19 pandemic, eCommerce is rapidly growing. A digital marketing speaker Hong Kong notes that around 20.4% of today’s global retail sales come from eCommerce. For a social media agency Hong Kong, staying on top of eCommerce is no longer an option. Rather, it is a necessity. Many brands and businesses are in for […]

Statistics About LinkedIn Content Strategy

LinkedIn just turned 19 years old. A digital marketing speaker Hong Kong notes that the largest global network of professionals is now available in 25 languages and has 18,000 employees in 35 offices in over 200 countries. It also has around 810 million monthly active users (MAUs). Do you know that 4 out of 5 LinkedIn users […]

Behind the Scene Content Ideas for Instagram

Instagram is one of the most popular social media platforms worldwide, next to Facebook. A social media agency Hong Kong has noted that it roughly has 1 billion users as of 2022. It is now a photo and video sharing app. According to a digital marketing speaker Hong Kong, Instagram is best for brands and […]

How to Build Brand Loyalty

Many people dream about starting their own business. Especially in the new normal, it is easier to open and run digital shops. According to a digital marketing speaker Hong Kong, around 20% of small businesses commonly failed after a year and 50% failed within 5 years. Such a thing will not happen if they can […]

The Key Takeaways of LinkedIn Spark 2022

Facebook may be the king of social media. But LinkedIn remains the largest global network for professionals. A digital marketing speaker Hong Kong also notes that LinkedIn has been serving its users longer than Facebook. LinkedIn was founded in 2002, while Facebook was founded in 2004. According to a social media agency Hong Kong, LinkedIn has nearly […]

The Most Common Content Marketing Mistakes

For a brand and business to succeed, they first need to rank on SEO. The main strategy to do so is through content marketing. According to a digital marketing speaker Hong Kong, around 82% of brands and businesses invest in content marketing. Even 60% of B2B marketers employ a documented content marketing plan. For a […]

Meta Publishes a Cultural Trends Report

In October 2021, Facebook undergo a major rebranding. The company changed its name to Meta and its niche as a social tech company. Yet, Facebook is still the king of social media. Together with Instagram, Messenger, and WhatsApp, Facebook is under Meta’s family of apps. A social media agency Hong Kong notes that Meta focuses […]

The Benefits of Sharing Stories on Facebook and Instagram

Everybody knows that Facebook started from a group of college friends in 2004. Their main aim is to connect Harvard students through an online community. On 28 March 2017, Facebook launched an iOS camera app with effects. It is also rolling out Facebook Stories. According to a social media agency Hong Kong, Facebook Stories are […]

How to Promote Podcasts on Facebook

In 2004, Ben Hammersly coined the term “podcasting” in his article for The Guardian. He quoted it as an audible revolution for online radio. That was also the time when MTV Jockey Adam Curry launched the Daily Source Code. It became one of the most popular podcasts in history.  According to a digital marketing speaker […]