Facebook Adopts a Privacy-Focused Approach Through PETs

The evolving data and privacy approach has become a big challenge to Facebook recently. Last April, Apple launched its iOS 14.5 update. The iOS update included the need for advertisers and apps to ask permission from an iOS user to track their data via the IDFA (Identifier for Advertisers). Many social media platforms were affected as 80% […]

Facebook Videos Ads vs. YouTube Video Ads

Videos are the most consumed type of media in the online world today. As such, they become a necessary marketing strategy among social media platforms. According to a social media agency Hong Kong, the top 3 social media platforms for video marketing are Facebook, YouTube, and Instagram. For now, let us compare Facebook video ads […]

The Best Times to Post on Social Media

Around 6 out of 10 people all over the world use the Internet. There are now 4.7 billion people who go online daily. Out of this number, 4.33 billion have social media accounts. No wonder social media platforms continue to be a key driver to the adoption of the Internet globally.  The top 5 social media networks for 2021 are Facebook, […]

A Guide to Social Media Posting In 2021

Social media has taken a significant part of businesses and consumers today. Social media platforms have connected brands with communities. They have changed the way people communicate, discover trends, find news, and shop for products and services. As physical stores were forced to close in 2020, social media became the key for marketers to bounce […]

Setting Up Facebook and Instagram Shops

In 2004, Facebook was launched by Mark Zuckerberg as an exclusive college site in Harvard University. The membership expanded to Boston Colleges, Ivy Leagues, and other universities in the United States and Canada. In 2011, Facebook launched Messenger as its messaging app. Little did Mark know that Facebook will grow to be the largest and […]