The Best Times to Post on Social Media

Around 6 out of 10 people all over the world use the Internet. There are now 4.7 billion people who go online daily. Out of this number, 4.33 billion have social media accounts. No wonder social media platforms continue to be a key driver to the adoption of the Internet globally. 

The top 5 social media networks for 2021 are Facebook, Twitter, LinkedIn, YouTube, and Instagram. Each of these platforms offers a unique user experience. They differ in guidelines and terms when it comes to posting content. As such, marketers need to find out the best format, time, and ways to post updates between them. 

digital marketing speaker Hong Kong notes that the best way to optimize social media marketing is to know the best times to post content. This depends on the demographics of its users such as age, location, and work. It may be hard to determine the exact timing of a successful content post. However, it may be worth looking at the algorithms based on the study of previous posts. Below are the best times to post on social media based on US Central time. Following such times globally can definitely increase user engagement. 

What Are the Best Times to Post on Facebook?

Facebook is the king of social media. A social media agency Hong Kong uses the platform best in advertising, audience engagement, customer service, and review collections. A Facebook Page is a must for every brand or business. This should be updated consistently and regularly. Facebook almost has 3 billion users as of today. The best times to post on Facebook are between 9 AM and 1 PM every Tuesday, Wednesday, and Friday. Facebook users access the platform virtually every day. Over a traditional workday, Facebook recorded an influx of visits every Tuesday, Wednesday, and Friday. Higher engagements were shown during the early morning as most people start to work. The influx stayed until after workers took their lunch breaks. Late nights and weekends also showed consistent engagement. Facebook has also recorded the lowest engagement during Saturdays. So, this is the worst day to post content on Facebook. It may be because people are commonly focusing on family time and rest during this day of the week. They tend to distance themselves from online noise to recharge and relax.

What Are the Best Times to Post on Twitter?

Today, Twitter has 199 million daily active users. As a fast-paced social media network, many users visited Twitter to find news and trends. This calls for the importance of publishing original content on Twitter regularly. Brands can share links to blog posts and new pages via tweets. They can also establish authority by educating the Twitter nation. The best times to post on Twitter are between 9 AM and 3 PM every Wednesday and between 9 AM and 11 AM on Tuesday and Thursday. Twitter has become the first source of news during the COVID-19 pandemic. Just like Facebook users behaviors, they look for news and trends during the start of their work until they take their lunch breaks. Again, Saturday is the worst day to post on Twitter. This is the common time when people keep distant from technology to focus more on their family.

What Are the Best Times to Post on LinkedIn?

LinkedIn is a social networking site among professionals. With 740 million members, the platform is best used for B2B marketing and lead generation. The conversion rate of LinkedIn ads is much higher than other social media platforms. This is because a majority of LinkedIn members are business decision-makers. The best times to post on LinkedIn are between 9 AM and 12 Noon on Tuesday, Wednesday, and Friday. 

Most contents on LinkedIn are centered around career growth and thought leadership. So, it makes sense that its members commonly engage in the platform during working days and times. These professionals are also less likely to visit the site on a weekend. So, Sunday is the worst day to post on LinkedIn. 

What Are the Best Times to Post on YouTube?

YouTube is a video-sharing social media platform with around 2.3 billion monthly active users. A video marketing agency Hong Kong uses it to highlight company culture and publish product demos and tutorials. As a social media platform, it is the biggest source of user-generated content. YouTube videos are a great way to connect brands and customers. In addition to direct video views on the platform, YouTube contents are embeddable and shareable to other social networks. The best times to post on YouTube are between 5 PM and 9 PM every Wednesday, Friday, and Saturday. Videos can distract the attention of people at work. So, late afternoons are the ideal viewing schedule among YouTubers. 

What Are the Best Times to Post on Instagram?

This photo-sharing app was bought by Facebook in 2021 for $1 billion. Today, Instagram has over 1 billion monthly active users. Although the platform is not text-heavy, it is a valuable tool to build a brand’s identity. Dubbed as the best social media platform for businesses, brands can create engaging visual content like photos and videos to tell their stories. Instagram hashtags also allow a multitude of ways to reach audiences. They are a great way to expand a social media presence. The best times to post on Instagram are between 11 AM and 2 PM from Monday to Friday. Tuesdays showed the highest number of engagements based on previous posts. Like its mother company, Facebook, the worst day to post on Instagram is during the weekend. Saturdays and Sundays are commonly a time for family events. Most online users distance themselves from online platforms to engage in the world of reality. 

Reference: https://sproutsocial.com/insights/best-times-to-post-on-social-media/