We are now operating in a world where one good video can lead to a huge social media following. According to Forbes, videos are the most persuasive and powerful social medium. Such a medium is expected to make up 82% of internet traffic by 2022. Even a digital marketing speaker Hong Kong has noted seeing 60% more clicks on video posts than static images.
The top 4 social media platforms for video marketing are YouTube, Facebook, TikTok, and Instagram. YouTube has 1.86 billion viewers monthly. Facebook videos attract 500 million viewers daily. TikTok has 69 million users globally. While Instagram has surpassed the 1 billion global user mark and is now shifting as a video-sharing platform.
Video continues to evolve as a medium for everyone to tell their stories on social media. No wonder, around 87% of marketers invest in video content. But a social media agency Hong Kong experiences a whole lot of blooper reels. This leads us to the question of what does it take to make a top-notch video? To save you from headaches, we’ve got the answers. Here are the 5 elements of a perfect social video according to a video marketing agency Hong Kong.
CALL TO ACTION (CTA)
The first element of a perfect social video is a call to action (CTA). Use such an element to start your video with a bang and end your video with a twist. Hook viewers on the first 3 seconds of your video with a colorful and dynamic question. Around 45% of people who surpassed watching a video after 3 seconds will continue watching it for 30 seconds more. A compelling CTA at the end of the video moves your hard-won viewers to the next stage of your sales funnel. Keep them actionable, personal, and straightforward to pay off.
There are around 3.8 billion mobile users in the world today. That is almost half of the global population. Therefore, a key element of a perfect social video is being mobile-friendly. This is because most videos are viewed using a mobile phone. To make your videos mobile-friendly, it is best to use simple graphics. This is to ensure that the video looks great even when viewed on small screens. Use bold and vibrant colors and legible text. Test viewing the video in different screen sizes before publishing. Play it with no sound to check if the visuals convey the video message clearly. Around 85% of viewers watched videos without sound as they are commonly in public spaces like a bus, coffee shop, office, etc. Captions and subtitles can boost the accessibility and discovery of your videos. They allow the hearing-impaired viewers to read the messages.
Decide on the platform where to post your videos first. YouTube, Facebook, TikTok, and Instagram are the top 4 social media networks for video marketing. But not because they are on top, you will always choose them as the platform where you will publish your videos. In case you opt to choose them, you will also need to tailor your videos based on the platform’s guidelines and specs. There are lots of different platforms you can choose from today. So, before picking up your camera, ask these questions first:
- Who am I trying to reach?
- Why am I trying to reach them?
YouTube can be the best bet if you simply want to entertain. Posting your videos on LinkedIn is the smartest pick if you want to educate your audience. Marketing videos have the highest ROI on Facebook. But if you want to exclusively target people ages 25 to 44 years old, Pinterest videos resonate with them. Snapchat is also a great video magnet for teens and young adults.
Once you’ve chosen the platform where to publish your videos, tailor it according to the allowed or recommended specs. Optimize the video based on the aspect ratio and format required to avoid black bars and stretched images. Around 78% of social media feeds accept square videos. So, the trick is to use a 1:1 aspect ratio. Upload your videos directly on your chosen social channel. This will make your videos look better and boost organic shares 10x.
This is the ultimate element of a perfect social video. Always make your content worthy to view among your target audience. The most viewed videos commonly solved real problems. A social video with quality also tells a story. They are a basic part of human nature. Visual storytelling makes videos more appealing. The key is to answer people’s questions on what is the conflict, plot, setting, and who is the hero? Make sure that your video is clear from the beginning, in the middle, and till the end. Just like stories, emotion is a powerful way to connect to people. Adding high-intensity and positive emotions make videos highly shareable. Be sentimental when creating social videos.
Today, the attention span of modern viewers is shorter than a goldfish! It is just eight seconds long. So, it is important to be mindful of your viewer’s time. Keep your videos short and sweet. If possible, create videos with a 60-second time limit. They eat up less data and are easier to finish. Studies showed that 60% of people typically stop watching a video after 2 minutes. Yet, do not rule out long-form videos. Videos over 90 seconds on Facebook get more shares and views. YouTube viewers watch videos for an average of 1 hour. Just make sure that the long videos you are publishing have top-notch content and quality.