For a brand and business to succeed, they first need to rank on SEO. The main strategy to do so is through content marketing. According to a digital marketing speaker Hong Kong, around 82% of brands and businesses invest in content marketing. Even 60% of B2B marketers employ a documented content marketing plan.
For a social media agency Hong Kong, content marketing is not just writing articles. It is posting multi-format content such as images and videos. For a video marketing agency Hong Kong, content marketing is conveying a message to a target audience. It aims to largely influence their buying decisions and experiences. Let us take a look at the benefits and the most common content marketing mistakes.
BENEFITS OF CONTENT MARKETING
Besides better search engine ranking, content marketing offers a lot of benefits.
First, it increases brand awareness and website traffic. Around 69% of modern consumers learn about a brand, business, product, or service from a social media post. While 60% of marketers reported that content marketing generates demands or leads to their website.
Second, it results in better conversions. 70% of marketers have proven that content marketing has helped in educating their target audiences. As they learn more about a brand or business and the value of their products and services, they were influenced to become customers and loyal followers.
Content marketing also establishes brand loyalty and thought leadership. 60% of companies said that it helps nurture existing clients. By carefully crafting content and sharing expertise, a brand or business eventually becomes an industry leader.
MOST COMMON CONTENT MARKETING MISTAKES
Content marketing is not an easy task. It is kind of easy to mess the strategy up. As brands and businesses exert all efforts to create content, the results they expect typically do not happen. To better understand what is going wrong, let us check the most common content marketing mistakes.
Keyword stuffing is the practice of using too many keywords in the content to manipulate Google site ranking. It turns out that the keywords no longer appear as natural prose. Keyword stuffing is one of the most common content marketing mistakes.
This is because, in the early days, it was easy to top search engine ranking pages (SERP) by using many keywords in the content. But in the long run, focusing on ranking for keyword deviate from the content purpose. It fails to give value to the target audiences.
Brands and businesses should always remember that Google’s main purpose is to satisfy search intent. Searchers are human beings, and they want to find ways to solve their problems. So, instead of keyword stuffing, focus on giving more value to your audience when it comes to creating content.
Too Much Self-Promotion
Another common content marketing mistake is too much self-promotion. On a social media page, the “About Page” is an opportunity for brands and businesses to highlight their expertise and uniqueness. It is a place to talk about how great your product or service is. But when it comes to newsfeed posts, people’s expectations are different. They expect to find answers to their questions and solutions to problems instead of ads.
The main goal of content marketing is to rank on search results. To do so, you will need to offer something of value to your target audiences. These values do not necessarily mean self-promotion. Brands and businesses need to help people understand what they can offer best among the rest. They should educate them on how they can benefit from products and services.
As mentioned, content marketing is not just writing articles, captions, and descriptions. Brands and businesses should offer multi-formats to prevent boredom among viewers. They should also create visuals and videos to better engage them. Most of the time, content marketers are not good at images and videos. But this does not really call for much expertise.
There are lots of tools that content marketers can use to create good visuals. These include Adobe Photoshop and Canva. They can also source stock photos from free visual websites like Unsplash. A good rule of thumb is to do not bother adding images if they will not add value to a text. The right types of images that your content marketing should include are: