Google is the largest global search engine. These days, it even serves the functions of a social media platform. A digital marketing speaker Hong Kong notes that Google processes around 3.5 billion searches daily. It is visited by different users 62.19 billion times every year. It has also resulted in 23% of site visits through organic searches.
These are just some reasons why brands and businesses should never underestimate the power of Google to make their offerings universally accessible as a social media agency Hong Kong says. Below, let us explore what’s in as Google shares its Holiday 100 List!
Google’s Holiday 100 List is a prediction of the top 100 categories and products in the United States this holiday season. The list is based on Google’s top searches this year. The listing is pretty basic. But it can provide key information that brands and businesses may need to capitalize on during the holidays.
Top 7 Categories
- Gaming
- Health & Beauty
- Fragrances
- Kitchen Gears
- Sports & Fitness
- Toys & Games
- Tech
Category No. 1 – Gaming
- Nintendo Switch OLED
- Sony PlayStation 5
- Microsoft Xbox Series X
- Nintendo Wii
- Nintendo 3DS
- Nintendo 64
- Sony PSP
- Original Game Boy
- NBA 2K22
- FIFA 22
- Metroid Dread
- Madden NFL 22
- Call of Duty: Vanguard
- Far Cry 6
- Mario Paty Superstars
- Marvel’s Spider-Man: Miles Morales
- Nickelodeon All-Star Brawl
- Forza Horizon 5
- Tales of Arise
- Battlefield 2042
Category No. 2 – Health & Beauty
- Dr. Barbara Sturm Face Cream
- Peter Thomas Roth Instant FIRMx Eye
- Clinique Almost Lipstick Mini Duo
- L’Oreal B.B. Magic Skin Beautifier
- Ulta Beauty Box
- Beachwaver Co. Beachwaver Pro 1
- Dyson Airwrap Complete
- Conair Infiniti PRO Curl Secret
- BaBylissPRO Nano Titanium Prima
- e.l.f. Cosmetics Jelly Pop Dew Primer
Category No. 3 – Fragrances
- Christian Dior Sauvage Eau De Toilette Spray
- Baccarat Rouge 540 Eau De Pafum Maison Francis Kurkdjian
- Versace Men’s Eros Eau de Toilette Travel Spray
- Sephora Favorites Bestsellers Perfume Sampler Set
- Bleu De Chanel Chanel Eau De Pafum Spray Men
- Armani Acqua Di Giò Eau de Toilette for Men
- Creed Aventus Eau De Pafum Spray Men
- Chanel COCO MADEMOISELLE Intense Eau De Pafum
- Ariana Grande Cloud Eau De Pafum Spray
- Chanel Chance Eau De Pafum Spray 3.4 oz New
Category No. 4 – Kitchen Gear
- Emeril Lagasse 360 Power Air Fryer
- Breville The Barista Express
- Keurig K-Mini Coffee Maker
- De’Longhi Nespresso VetuoPlus
- Instant Pot Duo Mini 3 Quat
- KitchenAid Pro 600 KP26M1X
- Mr. Coffee Cafe Barista Espresso Maker
- Baby Brezza Formula Pro
- Hamilton Beach 12 Cup Programmable Coffee Maker 46293
- Chefman Multifunctional Digital Air Fryer+ Rotisserie
- Toastmaster 4 LITER Stainless Steel Deep Fryer
- Le Creuset Signature Cast Iron Dutch Oven
- Ninja AF101
- Mr. Coffee Iced Coffee Maker
- Vitamix Immersion Blender
Category No. 5 – Sports & Fitness
- Gotrax GXL V2 Commuting Electric Scooter 8.5″ Air Filled Tires
- Spalding 54″ Polycarbonate Potable Basketball Hoop
- Wilson Evolution Indoor Game Basketball
- Peloton Stationary Exercise Bike
- Arbor Element Camber Snowboard
- Salomon Pulse Snowboard 2021
- Wilson The Duke NFL Football
- Schwinn Shuffle Adult Scooter 26-Inch Front Wheel 20-Inch Rear Wheel
- Md Spots Mid Size 4-Piece Indoor Table Tennis Table
- Skis Rossignol Blackops Sender
Category No. 6 – Toys & Games
- Gabby’s Dollhouse Purfect Dollhouse Playset
- Pokemon Celebrations Deluxe Pin Collection
- PAW Patrol Lifesize Movie Tower
- LEGO 10293 Creator Expet Santa’s Visit
- Bratz 20 Yearz Special Edition Cameron
- Barbie Dreamhouse Dollhouse
- Marvel Spidey and His Amazing Friends Web Squad Figure Collection
- Pokemon Celebrations Elite Trainer Box
- Titanic Building Block Kit 1021 Pieces Bricks
- Tech Deck Nyjah Skatepark
- Bruder MB Sprinter UPS Truck with Driver and Accessories
- LEGO City Mobile Command Center
- Star Wars Dath Vader Lightsaber
- Grand View Mansion Dollhouse KidKraft
- Easy-bake Ultimate Oven Creative Baking Toy, for Kids Ages 8 and Up
Category No. 7 – Tech
- Apple iPhone 13
- Google Pixel 6
- Apple Watch Series 7
- Apple AirPods (3rd Gen)
- Oculus Quest 2 Advanced All-In-One Vitual Reality Headset
- Apple iPad (9th Generation)
- Samsung Galaxy Watch4
- Fitbit Luxe
- Samsung Galaxy Z Flip
- Apple TV HD (5th Generation)
- Samsung Galaxy Z Fold3 5G
- Beats Studio Buds
- Samsung Galaxy Buds
- Apple AirPods Max
- Ring Video Doorbell 3
- Valve Index Full VR Headset Kit – Black
- Raycon The Everyday Earbuds
- Fitbit Versa 3
- JBL Flip 5
- Glowforge Plus 3D Laser Printer
THE BOTTOM LINE
Google’s Holiday 100 List reflects the effect of the COVID-19 pandemic. Gaming is still a hit as millennials were forced to stay at home because of the lockdowns and social distancing. It gives them an immersive experience while away time inside the house.
People also became more conscious about their health. They also got a lot of time enhancing their looks. Home equipment and fitness gears continue to trend. While toys and texts will be a popular inclusion underneath the Christmas tree.
Marketers should definitely take a look at Google’s Holiday 100 List as it can help them formulate better ideas for their holiday campaigns.
Reference: https://blog.google/products/shopping/top-trending-gifts-2021/