Dos and Don’ts for Capturing Leads

A lead is any individual or entity that interacts with a brand. According to a digital marketing speaker Hong Kong, it has the potential to become a customer. As such, a social media agency Hong Kong notes that marketing often focuses on qualifying leads. For a video marketing agency Hong Kong every viewer is a lead, and each can be a loyal follower.

They say that a brand or business without leads is called a sitting duck. It is because if they have no leads, there are no sales to go. Without leads, it may be challenging for a brand or business to achieve growth and revenue. As leads drive traffic, marketers give a high value to them. Below, we have compiled some dos and don’ts for capturing leads.

Content Marketing

Content marketing is one of the best ways to attract leads. A website can rank higher in search engines through articles and blogs that are educational and informative. Whitepapers can be another incentive to capture leads. Any relevant content can drive readers or viewers to interact with the business. As they realize the value of a brand, they get to buy and patronize its products and services. These are the dos of content marketing.

Don’t ever forget old content. Every brand or business should look back and look for evergreen content. They are pieces of content that continuously performed well despite being posted for a long time. The key is to keep them fresh by repurposing or reusing them. Try to improve call to action (CTA) and keywords.


A lead generation form collects data such as contact details and emails from website visitors. They are also called contact forms, registration forms, or subscription forms. With such forms, brands and businesses can start to collect leads. Always explain to visitors what they can get in return for filling up the form. Let them know how and when a representative from your brand or business will get in touch.

Do not overwhelm visitors by asking too much. Only ask for information that relates to the buyer’s journey and let them know that your goal is to improve their buying experience. Use progressive profiling to retain insights with return visitors.

Landing Pages

Landing pages are stand-alone web pages created for advertising or marketing. They encourage visitors to take action, like buying products and services or joining a list. The key to an effective landing page is to develop a distribution strategy for relevant content. Articles, infographics, videos, etc., attract visitors. A link to them on landing pages can boost the value of a brand or business.

Never include more than one call to action (CTA) on a landing page. It will only confuse your customer. Keep focus by providing only content that reinforces the goal. If possible, remove unnecessary things like too many navigation buttons.

Social Media

Social media is another powerful tool to generate leads and promote content. They have tools like audience segmentation, communities, groups, pages, and targeted hashtags. As such, they can potentially produce quality leads.

Too much self-promotion in social media can turn potential leads off. So, do not spam social media with too much lead generation content. To avoid spamming, balance your post with 80% educational and helpful pieces and 20% promotional pieces.