The Benefits of Sharing Stories on Facebook and Instagram

Everybody knows that Facebook started from a group of college friends in 2004. Their main aim is to connect Harvard students through an online community. On 28 March 2017, Facebook launched an iOS camera app with effects. It is also rolling out Facebook Stories. According to a social media agency Hong Kong, Facebook Stories are […]

How to Promote Podcasts on Facebook

In 2004, Ben Hammersly coined the term “podcasting” in his article for The Guardian. He quoted it as an audible revolution for online radio. That was also the time when MTV Jockey Adam Curry launched the Daily Source Code. It became one of the most popular podcasts in history.  According to a digital marketing speaker […]

Google Shares Its Holiday 100 List

Google is the largest global search engine. These days, it even serves the functions of a social media platform. A digital marketing speaker Hong Kong notes that Google processes around 3.5 billion searches daily. It is visited by different users 62.19 billion times every year. It has also resulted in 23% of site visits through […]

An Ultimate Guide to Blogging

Content is king! It indeed is! A lot of modern consumers cannot be enticed by too many salesy posts. Instead, you need to educate them and offer them value before leading them to make a purchase. A digital marketing speaker Hong Kong notes that the baseline of business results are data-driven decisions. As such, every […]

How to Turn Instagram Followers into Customers

Instagram is a great way to expand the engagement and reach of a brand or business. Since its inception in 2010, it is a powerful marketing tool catching people’s eyes through product visuals. Recently, the platform switched into photo-and-video sharing. It makes Instagram even more effective in promoting products and services.  A digital marketing speaker […]

Twitter Chief’s Pro-Tips to Maximize Tweets

You are in a good marketing channel if you are using Twitter today. With 353 million daily active users, the microblogging network is now ramping up on eCommerce. A digital marketing speaker Hong Kong highlights the potential power of Twitter marketing with its latest features and tools. Twitter Carousels have a higher CTR than single […]

How to Respond to Positive and Negative Reviews

Modern consumers are very much different from people in the past. Innovation and technology have made them more connected and smarter. They have also learned to value the importance of social and environmental impact. Today, 9 out of 10 consumers read online reviews before buying a product or service. Around 79% of them trust reviews […]

Facebook Adopts a Privacy-Focused Approach Through PETs

The evolving data and privacy approach has become a big challenge to Facebook recently. Last April, Apple launched its iOS 14.5 update. The iOS update included the need for advertisers and apps to ask permission from an iOS user to track their data via the IDFA (Identifier for Advertisers). Many social media platforms were affected as 80% […]

Killer Tips to Grow on Instagram

Instagram is one of the big social media players today. It ranks 6th of the most used social media platforms and 10th of the most searched global sites. In 2012, Facebook bought it for $1 billion. In 2020, it generated a revenue of $20 billion in ads alone. No wonder brands and businesses are constantly […]

Facebook Videos Ads vs. YouTube Video Ads

Videos are the most consumed type of media in the online world today. As such, they become a necessary marketing strategy among social media platforms. According to a social media agency Hong Kong, the top 3 social media platforms for video marketing are Facebook, YouTube, and Instagram. For now, let us compare Facebook video ads […]