An Ultimate Guide to Blogging

Content is king! It indeed is! A lot of modern consumers cannot be enticed by too many salesy posts. Instead, you need to educate them and offer them value before leading them to make a purchase. A digital marketing speaker Hong Kong notes that the baseline of business results are data-driven decisions. As such, every marketer should know the ultimate guide to blogging.


Today, it is imperative for brands and businesses to have a blog site. It is where they can drive traffic and educate their target audiences to become customers and followers. A social media agency Hong Kong reports the following statistics proving the power of blogging:

  • Around 77% of Internet users regularly read blog posts, and 60% purchased a brand, product, or service after reading them.
  • More than 71% of B2B buyers consume blog content during their buying journey. 
  • Content marketing is 61% cheaper than traditional advertising. 
  • Content marketing yields 3 times more leads than paid searches. 
  • Brands and businesses that published 16 blogs per month get 4.5 times more leads than those that publish fewer blogs. 
  • Blogs make a brand or business rank 434% higher among search results. As a matter of fact, the traffic of a site publishing 21 to 54 blogs increased by 30%.
  • Blog posts are 3.5 times more likely to be shared by email subscribers on social media. 

All these data just proved that blogging is still a pillar of digital marketing.


Blogs are written content about insights, perspectives, and stories of a brand or business. Their main goal is to amplify brand awareness, build authority & trust, drive traffic, and increase conversion. Anyone can create a blog. These include ordinary people, customers, industry experts, marketers, etc. 

Blogs can be educational, entertaining, and rich in value. Among the most popular types of blogging formats are:

  • Infographics, a visual representation of information.
  • Informational Posts, articles that are relevant to the interests and preferences of a target audience.
  • Listicles, bulleted items, catalogs, or directories with few support sentences.
  • Newsjacking Posts, blog content that aligns a brand or business with current trends.
  • Pillar Pages, in-depth blog tackling a specific industry, niche, or topic.


There are two goals every blogger should focus on to make a blog sparkle. First, make their content educational and engaging. Second, provide actionable steps to entice the reader for more learnings. 


Blogging starts with a click-worthy headline. You should think of it as an ad placed on social media. It should be catchy enough to draw the audience’s attention. Most importantly, it should inspire your audiences to read on. You can begin writing explainer, how-to, list-based, or newsworthy blogs. You can also answer the most commonly asked questions or pain points of your target audience. 

Know your audience before writing anything. Ask yourself what information you can impart to them that can help solve their common problems. To get an accurate description of your customer persona, the key is to perform research on real market data. 


A blog introduction must have three elements. Entice your readers with a hook. It should be a captivating phrase or sentence. You can also use open-ended questions to stir the reader’s imagination. For other bloggers, it can be the reason why a reader needs to choose the said topic. After grabbing the reader’s attention, the transition should bridge the hook and the body of the article. It clarifies the title and position of the blog to guide the reader. The last element of a blog intro is the thesis. It is a summary of the topics to be discussed in the blog. 


Blogging is an art. So, your outline needs to be organized. Pay attention to the content flow. Construct the content per headings or sections. Picturing the blog outline as a map can help you plot the directions that you want your readers to take. If you are having difficulties organizing and writing down words, here are some online tools that can help you:


Blogging does not stop in writing. Bloggers also need to proofread their content before posting or publishing. It is a crucial piece of the jigsaw puzzle. As they say, editors are the blogger’s best friends. They can be a second or third eye to audit the content. Nothing replaces a human editor. Start by yourself. Read your blog content three times before posting it. 

Feature Image

Do you know that a blog with a featured image ranks better on search pages? An attractive image relevant to a blog post can be a plus point to catch the eyes of searchers. They are superb in grabbing attention and liven up blog content.